The objective of Pronova is to become one of the leading companies of the world in the marketing and sales of branded, non-prescription medical, consumer products. Pronova measures 'leading' by:
- A top-3 position in market share in the markets Pronova operates;
- A top-3 position in profitability (EBIT / revenues) in comparison with companies that operate in the same markets as Pronova;
- Active in at least 5 markets (within the market for branded, non-prescription medical, consumer products).
The main elements of Pronova’s strategy are:
- Focus on niche markets: markets that are too small to be attractive for the large pharma / OTC companies;
- Focus on innovative products: products that are more effective and/or more convenient for the users;
- Innovative product registration: focus on medical devices;
- Worldwide network of distributors: besides the large pharma and personal care companies no company has a comparable network;
- Willingness and skills to market and sell third party products through Pronova's distributors network;
- Focus on limited number of core skills;
- Outsourcing of manufacturing.
